6 Advantages of Reflective Color LCD Technology

November 4, 2020

There are many different types of display technologies on the market today, which makes finding the right option a difficult endeavor. While you can go to a store and view different technologies, it’s hard to fully understand how the picture will be in different environments and as time passes. One of the most common display technologies is liquid crystal displays (LCDs). Due to their wide range of benefits, they can be found nearly everywhere: Schools, homes, cars, and even factories. In this article, we’ll discuss several advantages of one of the less well-known types of LCD technologies: Reflective color LCD technology. 

Before diving into the benefits, it’s important that you understand the primary differences between LCD and LED displays . This will help you differentiate between the two major types of display technologies on the market and their unique benefits. 


Some of the most notable advantages of reflective color LCD technology include excellent sunlight readability, high energy efficiency, wide operating temperatures, stunning visuals, a lightweight design, and increased longevity. 


1. Excellent Sunlight Readability

Traditional LCDs use a backlight to illuminate the display. They provide excellent visibility indoors, but become difficult to read in direct sunlight. Their backlights are no match for the sun’s intensity. Manufacturers can increase sunlight visibility by using brighter backlights, but these require a lot of power to operate. Reflective color LCDs offer a unique alternative to the sunlight readability issue. Instead of a backlight, reflective color LCDs have a mirror-like layer that reflects sunlight back to the viewer. The brighter the sun shines, the brighter the reflective color LCD image becomes. Reflective color LCDs are an excellent solution for sunny locations!

2. High Energy Efficiency

Reflective color LCD technology is also incredibly energy efficient. Reflective color LCDs still require a power source, but they consume far less energy and power than other display technologies. Sun Vision Display’s 32” reflective color LCD panel uses less than 5 watts. That’s about 95% less power than comparably sized high-brightness LCDs! This lower power consumption equates to lower operating costs and reduced environmental impact. 

3. Weather Resistance

Since reflective color LCDs use significantly less power than backlit-LCDs, they produce less heat as a byproduct. This is important because overheated electronics can malfunction. Prolonged exposure to heat, whether from internal or external sources, can cause internal damage. Without a backlight, reflective color LCDs are less likely to overheat and can withstand higher external temperatures than some other display types.


Sun Vision Display’s reflective color LCD panels can operate in temperatures ranging from -20°C to +70°C. This is a significant improvement compared to some other reflective LCD technologies, such as E-paper displays which have an operating temperature range of 0C to 50C. For a wide range of temperatures, Sun Vision Display panels will continue to function with optimized visuals and sharp picture quality. 

4. Stunning Visuals

If you look closely at an LCD, you can see that the image is made up of tiny red, green and blue spots. These are called pixels. The greater the pixel count, the better the resolution on the display will be. LCDs can have incredibly high resolutions depending on how they are constructed. Our Sun Vision Display panels can play both images and video in full HD resolution (1920x1020 pixels) and 16.7 million colors. The visuals are quite stunning. 

5. Lightweight Design

One thing that people love about reflective color LCDs is their lightweight design. No bulky backlighting systems are needed, which significantly reduces their weight and thickness. And, since reflective color LCDs don’t produce heat from a backlight, they don’t require a cooling system either. They are simple to install, can be easily moved whenever needed, and won’t take up valuable space in your home or business. 

6. Longevity 

Depending on the frequency of use, many LCDs can last 10-15 years before needing a replacement. Reflective color LCDs last even longer due to the absence of a backlight – which is often the earliest failing component – and won’t diminish in quality over time. 

The advantages of reflective color LCD technology are significant. To learn more about how you can benefit from reflective color LCD technology, contact the professionals at Sun Vision Display today at 224-268-3343.

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