2025 Recap: How Listening, Integrity, and Innovation Shaped Sun Vision Display
In our quest to always keep looking forward, sometimes it is easy to lose track of just how far we have come. Our story at Sun Vision Display (SVD) is certainly a case in point, as, in the span of just a few years, we have gone from an ambitious vision – to change the way people see the world – to a brand defining the very standard for Color Reflective LCD technology.
But the truth is, none of it has happened in isolation. Every product, every update, and every refinement we have made has been a result of direct conversation with the people who matter the most: our customers.
From the very beginning, we have built
not for the masses, but for the mindful; ranging from those experiencing discomfort and seeking innovative display technology to find relief, to those who care deeply about their eyes, their craft, and their environment. And through this shared dialogue, something rare has occurred: a technology and display company has become a community-driven brand, grounded in trust.
Listening as the foundation
Although SVD had initially introduced RLCD technology for outdoor signage, we immediately began receiving inquiries from people who wanted to know if our technology could be repurposed and used for computer monitors. And while most display companies continue to fixate on bright backlights and the next “ultra-HD” feature, SVD listened to precisely those people who were most disadvantaged by the trends in backlit display technologies.
We worked on the possibilities, and after combining years of research and testing with established industry expertise, innovated a product the world had never seen before. On February 2, 2022, we launched the world’s first Color RLCD Monitor, a breakthrough that revolutionized how color reflective technology could be used. It wasn’t just a product release; it was a statement: we had created a backlight-free, sunlight-visible monitor which prioritized eye comfort above all.
Introducing The World's First COLOR Reflective LCD Monitor
Our first wave of customers understood immediately. Many shared how this new type of monitor didn’t just make their work easier; it quite literally changed their lives:
Max, Web Designer
Max’s story captured the joy of finally being able to create as a web designer, without having to compromise his well-being.
Carly, Writer
Carly’s experience and written testimonial reminded us that technology can still feel deeply personal… because for her, our RLCD technology truly was life-changing.
Moni, Student
Moni’s testimonial echoed the same gratitude we were hearing from so many early adopters – that SVD’s monitor didn’t just “work;” it removed pain and restored ease and comfort to something as simple as looking at a screen.
Even industry reviewers took notice. In August 2022, Voja from My Deep Guide received his first SVD monitor, and his excitement was contagious. His unboxing video captured the kind of energy that signaled something truly new had arrived.
Listening to the enthusiastic feedback that followed that launch, one theme came through clearly: people loved what we had created, but they wanted even more flexibility. More ports. More intuitive design. Better mounting and control options.
MyDeepGuide Unboxing of the RLCD Monitor
In November 2022, we answered with the rE Monitor, our second-generation model. It introduced VESA mounting, an improved stand, multiple HDMI inputs (based on Voja’s feedback), upgraded speakers, and a redesigned OSD interface. In short, it retained features people already loved and introduced new features which improved ease of use. This was not innovation for innovation’s sake. It was innovation in response to you, our audience.
A year of giving and growing
If 2022 was about invention, 2023 was about gratitude.
We knew that none of our progress would have been possible without the early adopters who believed in SVD from the start. So, we made a series of changes that reflected both appreciation and accessibility.
The most visible was
permanent price reductions. The original Color RLCD Monitor dropped to $1,599 USD ($150 off MSRP), and the rE Monitor was priced at $1,749 USD ($200 off MSRP). This was a move made possible by scale, demand, and a shared trust between us and our customers.
We also introduced extended warranty options, providing peace of mind for long-term users who wanted to protect their investment (see announcement).
For our growing European audience, high shipping costs had become a barrier. We heard that loud and clear. In July 2023, we opened a dedicated UK fulfillment center, which helped in cutting both costs and delivery times for customers across the EU.
And by the end of that same year, we made another major adjustment: reducing prices for the rE Monitor yet again, bringing it to $1,499 USD, which more than doubled customer savings when compared to our earlier price reduction.
After all, reciprocity remained key to SVD’s philosophy. While our audience had originally taken a leap of faith and invested in us, we believed (and still do) in directly returning that investment back to them, too.
Evolution, not replacement
By the time 2024 arrived, SVD’s relationship with its community had matured into something rare: an open feedback loop that directly shaped our research and product roadmap. We didn’t just want to build what was possible; we wanted to build what our customers told us they needed.
That spring, Linus Tech Tips reviewed the rE Monitor, and our innovations in sunlight-readable technology reached over a million new eyes. It was truly a defining moment that sparked fresh curiosity and conversation in the display technology world.
Meanwhile, we were already working on the next big leap behind the scenes, guided entirely by your requests.
Linus Tech Tips reviews SVD's RLCD monitor
In November 2024, we launched the rE 2.0 32” Dawn and 24” Eve monitors: two models that represented the culmination of everything our community had asked for. The new features included:
- A fully adjustable frontlight that made our displays usable indoors without sacrificing reflective clarity – a world-first in large-format RLCDs.
- A new 24-inch size (Eve) with true 8-bit color, ideal for those sensitive to PWM flicker.
- A tougher, 2mm cover lens with an enhanced anti-glare coating for improved clarity and durability.
- A
more intuitive OSD interface, more port options (HDMI, DisplayPort, USB-C, USB-A), and the return of the beloved kickstand design.
And because some users preferred the original, frontlight-free experience, we kept the rE Monitor in production, lowering its price to $1,199 USD, a massive $750 off its original MSRP.
The result was both a new generation of Color RLCD displays, and proof that when a company evolves with its customers, magic can be created.
Integrity in every decision
In 2025, SVD’s brand principles found themselves squarely in the limelight.
Global tariffs and logistical challenges impacted the launch and shipping of our first batches of the Dawn and Eve monitors. It would have been easy to pass those costs along or quietly adjust our pricing to reflect the burden of the tariffs.
Instead, we did what we have always done: we stayed true to our word and stood by our customers.
We honored all pre-order pricing, even at a loss. We compensated customers for delays with a $100 credit and a three-year extended warranty, clearly signaling that our customers’ trust is worth more to us than any tariff.
We also made sure to communicate every update transparently, keeping our customers informed and involved from start to finish.
After an initial review, we also proceeded to overhaul our entire customer service experience, ensuring faster responses, clearer communication, and a more personal touch for all inquiries.
As our latest monitors reached more hands, we collaborated with Voja at My Deep Guide again, for testing and feedback on the 24” Eve Monitor.
We also anticipate more reviews coming soon for the rE 2.0 Monitors, from
Kit Betts-Masters.
MyDeepGuide reviews new Eve Monitor
What we stand for
As we stand on the cusp of wrapping 2025 up, SVD continues to believe that innovation means nothing without integrity. This is reflected in our company’s trajectory, in how we build not to chase trends or undercut competitors… but to solve real problems for real people, with technology that honors human comfort, vision and eye health, and creativity. Every stride we have made since 2022 – every model, every improvement, every price change – has been rooted in this same simple philosophy: listen first, then build.
Because when you trust us with your eyes, your comfort, and your work, you deserve more than just a product. You deserve to be on equal footing with a company that listens, learns, and works to keep delivering consistent improvements.
You asked.
SVD delivered.
And this is (still) just the beginning.
