4 Reasons Why Your Food Truck Should Have a Digital Menu Board
Food trucks tend to face more challenges than traditional restaurants. They’re smaller, thus restricting storage space and output ability, and they have limited internal space for preparing food in the same way that a restaurant does. Food trucks must also deal with the unique challenges of life on the road—parking, mobile laws, and proximity to other food trucks or restaurants. Not only is this stressful, but it also makes updating a menu that much more difficult. If things sell out or you run out of certain ingredients, hungry customers will wait in line only to find out that what they wanted is no longer in stock. Luckily, there’s a solution for that. Here are 4 reasons why your food truck needs a digital menu board.
1. Grab the Attention of Your Audience
Adding a digital menu board to your food truck will allow you to grab the attention of your audience and draw in new business from people walking by your truck. By displaying eye-catching graphics, pictures of your food, or catchy marketing campaigns, you’ll be able to captivate your audience and draw them in. This is also a great way to stand out from your competition and increase your overall reach. Since bright, bold displays can be seen from further distances, you’ll be noticed sooner at events or parked along a busy street.
2. Promote Specific Menu Items
While some food trucks keep their menu the same each day, others rotate their specials daily. With a digital menu board, you’ll be able to promote specific items as they change. This gives you flexibility to make changes quickly and affordably. These changes could be due to the time of day, depending on whether it is breakfast, lunch, or dinner time. They could be due to special events in which you want to showcase certain items. Your location can also play a role in the type of items you want front and center. If you’re catering to a private party, they may request a specific menu. Whatever the case, your ability to switch out menus quickly will be very useful.
3. Easily Make Menu Updates
Due to the small storage space in food trucks, they may occasionally experience shortages. If patrons wait in line for long periods specifically for an item, they may be disappointed if they find that item is not available. They may simply turn around and leave, which can be bad for your food truck’s image.
A digital menu board would allow you to easily and quickly update your menu throughout the day. This means you’ll be able to increase communication with your customers and avoid costly printing prices. The vibrant, high-resolution designs will increase visibility so that even in a long line, customers will see real-time changes to the menu.
4. Increase Social Media Marketing Efforts
Social media marketing is a great way to spread the word about your food truck. It can be done internally, with minimal to no monetary investments. A digital menu board can increase your social media marketing efforts by allowing you to share QR codes, updating your location and inviting your customers to follow you across active platforms while they’re waiting in line. Engaging with your customers is a great way to show them that you care. You can offer promotions, giveaways, or loyalty cards to those who use hashtags, share your profile, or tag themselves at your food truck. All of this is a great way to improve exposure, get more followers, and ultimately, grow your revenue.
Sun Vision Display offers plenty of commercial digital signage options that are ideal for food truck owners and manufacturers.
If you want to get the most out of your sales efforts, consider reflective LCD technology from Sun Vision Display. It offers great sunlight visibility without requiring much power. At 12v DC, a reflective display can run directly off your vehicle’s system – no grid power or generators needed! To learn more about how your food truck can thrive with a digital menu board, contact the professionals at Sun Vision Display today at 224-268-3343.
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