In order to drive sales, businesses must compete with one another to lure consumers into their stores. Large printed banners with unique, visually pleasing graphics and promotions are often put up in the windows or outside the storefront to capture buyers’ attention. But these must be replaced frequently – even daily - as trends, seasons, and promotions change. This can prove to be both a tremendous cost and a tedious job for businesses.
Many businesses are moving towards digital advertising screens because they offer several key advantages over printed advertising. First, digital signage gives businesses the ability to update their advertising graphics in real-time with the click of a button. This saves an incredible amount of time compared to changing out printed banners. Cost is another factor. While printed banners are relatively low in individual cost, they need to be changed frequently and that can really adds up over the weeks, months and especially years. With digital retail signage, businesses can maximize their advertising space by rotating multiple promotions, announcements and other information on a single screen without having to print anything. Third, and maybe most indicative, consumers are far more likely to notice changing or moving than static graphics. Retail digital displays can feature video clips as well as changing content, making them an attractive investment for businesses that want a leg up over their competitors.
